About Us
A trio of girls’: a pharmacist, a doctor and a nutritionist felt one thing in common when they established their professional base in Indian metropolitan/in their urban life - A perpetual change in their skin texture and health which was caused by the fast paced, stressful, metropolitan work life/lifestyle with pollution and radiation to top it all!
Since most of these problems were situational and lifestyle driven rather than skin type or genetics, they soon realized that the solution too should be; the three likeminded women resorted to creating their own, penning down the: Girls’ Story"
We believe that skincare doesn’t begin and end with just identifying skin type. In fact, it demands situational care and switch its behavior depending on lifestyle. The idea is as simple as the name that every girl has her own story and experience to share when it comes to skin woes. Collecting these stories and devising research backed Clean Beauty brand was the job we took quite seriously.
When we wash our faces, our pores are at their most dilated and permeable. This stage of your skincare routine is essential to your skin’s health and the rest of your beauty regime. We use bioactive ingredients that give positive results—nothing toxic, nothing irritating.
It’s what thick, thin and dry skin on face needs, when it needs it.
A Master of Pharmaceuticals, she shaped her skincare passion in her pharma lab, combining potent compounds to actively piece together information to create solutions for her sensitive and dry skin.
Taking her ten years of experience, knowledge, and relationship with skin science, she is one of the leading formulators of Girls’ Story.
A Master of Food and Nutrition, she blends the sciences of plant biology with skin innovation to create ingredient combinations within the natural space.
An avid clean beauty advocate, she is one of the leading formulators of Girls’ Story.
Clean beauty is a booming market but a relatively new one that hasn’t yet been scrutinized and regulated to the degree that can allow it to fully live up to its claims. Products described as natural, non-toxic, safe, and clean might make you feel better using them, but they’re actually unproven and unregulated marketing buzzwords. Harsh, but true.
Ingredients derived from nature are great, but so are some man-made ones. That’s why, when formulating, we considered the scientific data backing up the efficacy and safety of every included ingredient, cherry-picking only the champions that fulfilled our criteria: they need to work (obviously), they need to be safe, and they need to protect and enhance the health of the skin (meaning no lazy fillers allowed). We formulate responsibly, using ingredients in harmony with skin.
Clean beauty products are often confused with ‘natural’ or ‘organic’ products while they may not be all-natural and preservative-free. Clean beauty at its core is simply synonymous with non-toxic beauty. That’s why careful goes a lot further than clean with us. Consider it the halo effect of responsible and thoughtful formulation.
While you are smart enough to understand what is required for your skin, understanding what’s not required is equally important. You need something special for yourself, because your skin is young and self-realizing